As the use of social media marketing spreads out, more companies are starting to exploit it. A number of businesses are currently starting to recognize the leverage of online tools in setting up a community wherein their potential clients can mingle – the crucial groundwork of social media marketing. On the other hand, the current query amongst these businesses is “what must we do now?”For companies that may have already created online communities and possess a certain familiarity on how to make an online presence, the next step to be done would be to use social media marketing advanced tactics.These social media marketing advanced tactics are strategies that go beyond the standard social media presence. Prior to carrying on with the utilization of advanced tactics, you have to make sure that your business has already understood the basic ideas about social marketing, has crucial comprehension on online marketing, and has a familiarity with drawing the attention of prospects. Once you have fulfilled all of these conditions, you may now use all or any of the following social media marketing advanced tactics:1. Take Advantage of MultimediaMultimedia is an efficient strategy to capture the attention of prospects because of the fact that the web is broadly utilized by people nowadays in looking for photos or videos of products that they would like to purchase. What’s good about this strategy is that it is not difficult to carry out, and has been proven to be competent, among other social media marketing advanced tactics.Show images of your goods, as well as your workers. By doing so, you may gain your customers’ trust and provide them the assurance that they can avail of your products safely. Video clips are very much effective as well, seeing that they could make your prospective customers feel important, and you can even make use of videos to construct powerful online communities in social networking sites. Furthermore, videos also let consumers have a comprehensive knowledge of the concepts in relation to your products – superior to any well-written piece of writing.2. Mix Online and Offline MarketingWhile many users utilize the web, there are still a few who depend on offline advertisements to learn more about products. By merging online and offline advertising, you could reach more prospective customers.You may do this by putting your site or online community’s URL on your flyers, posters, and other offline advertising means. With this tactic, you can cause your community to grow, and even earn the trust of more prospective customers.3. Personalization of Messages on Social Networking WebsitesSocial networking websites let you achieve a certain kind of bond with your potential clients, but it’s quite repugnant if the updates you post are the same for EACH social networking site. The fact is that prospects would not like reading posts that apparently appear to be programmed. So whenever you update your Facebook, Twitter, Tumblr, or any alike social networking site, remember to customize your messages, and make it sound like you’re directly speaking to your followers. Also make sure that the message you post on one social media website doesn’t relay the exact similar message as what you posted on another.4. Directories and ListingsThis is probably among the primary social media marketing advanced tactics considering that it is normally the technique that can earn you a lot of customers. It is important that you post your company on online directories so that prospects can discover it without much trouble. Furthermore, if you have an outlet or place they can go to, don’t forget to add it to online maps such as Google’s and Yahoo’s.5. Promos and ContestsSocial media marketing doesn’t stop at making your online community develop. A strong connection with your clients is an important step in making your community grow. A great technique to reinforce the connection between your business and clients is to hold contests. Doing so will make you get AND keep your prospects’ interest by connecting them through enjoyable activities. Discounts and promos solely given to them is also an effective technique to make them believe that being a member of your community is worth it. This social media marketing advanced tactic is certain to turn prospects into actual buyers.Social media marketing is more than building a presence for your business. It involves making your online community grow and be productive. The said social media marketing advanced tactics will surely help you make your marketing more successful and your sales develop.For more information regarding advanced social media marketing tactics, please refer to my author bio below.
Last year, you educated yourself about social media and the opportunities that it offers you as a business owner. Your efforts and needs have grown dramatically since then. You now need a team of social media experts in-house.Your team needs to be chosen very carefully and very deliberately. The team will represent your business and getting this type of team together can be very tricky. Remember to identify which social media channels you feel will be most effective for your business. Before you actually target and contact any of the people whom you want as part of your social media team, you should answer a few questions.
What is the ultimate goal of your social media team?
Should you use people who are already working for you or should you hire from outside of your business?
Which qualities should you look for in a social media expert?
Establishing finite goalsBefore you can figure out whom you want as part of your team, you need to figure out why you need a social media team. Perhaps you are aiming to entertain and excite people. Maybe you want to use social media as a sales tool for your business offerings. It is also very important that you have a definitive idea about which results you wish to concentrate on, such as levels of engagement with your online connections, amount of buzz you are generating and/or how much your sales have increased.In addition to your team of experts using social media in the most effective manner for your business, they also need to interact with and assist your prospective and existing customers. Your team members may very well be the point people for prospects and customers when they need something.Have a social media policy in place from the beginningAny business that is involved with social media on any level at all should have a policy. The length and amount of detail of your policy may be as short as a few lines or may be much longer and more comprehensive. In any case, the premise of your policy should be a statement of how you want your employees to reference your brand anytime they are interacting online. If you have a policy in place before you have put your team together, it will help you to decide who to choose for your team.It is critical that you know up front how you want your brand to be conveyed by your team. The team will be the voice of your brand and it is essential that all of their communications reflect the personality of you and your business.Should you choose your team among already existing employees or hire from the outside?When you sit down and actually give that question some thought, the first thing that you need to identify is whether any of your existing employees have the skills and talents that are necessary for your social media team. One very positive attribute is that your employees really know your brand. On the other hand, if you choose people from the outside, you will be hiring people who have excellent knowledge of social media and its many facets.In the best of all possible worlds, you will find everything that you need when it comes to your team in your employees. Whether this is reality or not really depends on the individuals and on their involvement with social media, whether that means when they are working for you or on their own time. If you end up choosing people from outside of the company, you must make sure that those people have been fans of your business for a substantial amount of time. You wouldn’t want to choose someone who has no idea about your offerings. If the people you hire love what your company represents and what it offers, there is also a great chance that those people will appropriately communicate your branding online at every opportunity.Which skills should you look for when putting together a team?
An understanding of numbers and statistics: Statistics are critical for many reasons, including measuring performance and return on investment, being knowledgeable about your community, and being able to anticipate what those people responds to and what excites them.
A combination of business, communication and social skills: All three of these skills are necessary in whomever you choose to be a part of your social media team. They are all skills that will be used on a very regular basis. The concept brings multitasking to a whole new level.
Attention to detail: Your people need to be extremely detail oriented and efficient and productive at the same time. It is not so easy to find all of those qualities in one individual, however, there certainly are people who possess those qualities.
A firm sense of commitment: Social media requires a great deal of commitment, persistence and consistency. Once you are connected, you must stay connected. You need to remember that once you start using social media, you will be in it for the long haul. Because of the fact that the success of your business through social media is dependent on interactions with others, your commitment to interact with them very frequently is key. You need to make sure that your human side remains intact and is visible at all times.
ConclusionChoosing an in-house social media team is a great idea as long as you are at that point in your business. You will know when it is the correct time to start doing that. If you are still in an early stage with your business and haven’t grown large enough yet to need an entire team, it is recommended that you hire an outside company to build your web presence and help you to increase your online exposure and reputation. Once you have moved to the next level, it is an excellent idea to hire a team so that you can enjoy the benefits that social media will continue to give your business.